Creativity isn’t static.
Neither is the industry of the business behind it.
Workflow shifts.
What people find interesting changes.
The commercial culture we’ve grown accustomed to, has curated an economy of impulse buys.
And with that has come the attention span of a Mayfly.
That is not an achievement.
In the shadow of Artificial Intelligence, history is at stake.
We judge history by the art left behind, and now we can’t even judge a photograph as proof.
What then, is left for us to leave behind?
It’s important to understand when you’re being used.
The people who program AI and write the code…and profit from its use…they own the Intellectual Property of their product.
Don’t kid yourself.
They’ll be the first to defend it.
But in order to populate that content, it culls from the web. All of the content you and I created, through labor and love, has now been sampled for someone else’s profit.
The rules have changed.
Now you can be artificially intellectual and not just get away with it…you can be celebrated for it.
I’m not trying to talk you out of playing, but rather, to be aware of your hostile environment.
This is more than ‘winner take all’.
It’s for all mankind.
Own your brand.
If you’re going to be a stick in the mud, stand firm.
If you’re going to blow wherever the wind may take you, raise that sail high.