Brand Consumption-ment

We all live in a consumer economy.
We buy, we sell…we fall victim to chronic wasting disease?
I guess a word CAN mean two different things. Gluttony and tuberculosis…what a joy.
But in the end, it all rounds out the same way… with an obituary and a tombstone.

There probably aren’t that many obituaries that use their space to reflect on the deceased sense of style. 
Maybe some, not many.
Outside of your name and years spent breathing, there’s only so much space available on a headstone.
What are your priorities?  
What are you doing right now, that will make the cut?

Your actions are your mission statement.
Move accordingly.

Who’s name do you wear on your apparel?
Is it expensive?
Is it yours?

When you walk into a room, who do you represent?
Are you trying to show off your tastes?
Are you trying to show how much marketing real estate you can fill?

We are, all of us, living…breathing…billboards.
How we act, and what we wear while doing it, makes a statement whether we want it to or not.

If your brand is you, why spend time giving another company or artist credit?

BE YOUR BRAND.
Represent yourself in a way that the CCO of that company (YOU) will be proud of.
If you want to represent other people’s work, do that. Just be aware that that’s what you’re doing.

If you aren’t proud enough to live your work out loud, don’t blame others for not paying attention.

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